A social video campaign for Alka Seltzer Plus to highlight the way colds don't seem to end, and how Alka Seltzer Plus can overpower those symptoms.
First, we showed the ways a day can be dominated by a cold symptom using different film treatments with "Cold Cuts & Cold Loops."
Then we show the ways Alka Seltzer Plus is the only solution to cold symptoms by attacking Cold Season's quick fix: the tissue.
Then, we blew out the social with short relatable videos of embarrassing scenarios where a Cold can mess up your day:
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