A radio, in-store, and out-of-home campaign to remind parents that after Halloween comes their kids' scariest season of all: Cold Season.
First we created our cast of Cold Season Scaries:
Art Direction by Erwin Caluya
Then we unleashed these monsters on the world using spotify ads, in-store displays, OOH stickers, and an interactive online game.
Count Hackula
Sombie
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